Hummingbird - Google's New Search Algorithm

Wondering why the name Hummingbird? Google says the name come from being "precise and fast". Google started using Hummingbird a month ago but announced the change on September 26th. If anyone is curious about your less traffic in this month, this change could be a reason.Google has last updated its algorithm like this perhaps on 2001.

Do not get confused with Panda and Penguin updates, those were the changes to parts of the old algorithm. Hummingbird is a brand new search algorithm, though it continues to use some of the same parts of the old, like Penguin and Panda. "In general, Hummingbird — Google says — is a new engine built on both existing and new parts, organized in a way to especially serve the search demands of today, rather than one created for the needs of ten years ago, with the technologies back then" said Danny Sullivan in SearchEngine Land.

Hummingbird aims to help Google to understand conversational or voice search. The goal is that pages matching the meaning do better, rather than pages matching just a few words. Google says there is nothing new SEO's or publishers need to worry about and SEO is not yet dead since it have original and quality content.

Interesting Infographics: 36 Rules of Social Media

I found this info graphics on web when I was browsing through some usual stuffs like IO7, kitkat android etc. and I felt its quite interesting and useful so I'm posting it here.

How to Optimize a Single Page Website?

I was assigned with a website to optimize, with only one page. I did a groovy dance, yipee...only one page to optimize. But that happiness lasted only for one day, next day my reaction was "WHY THIS TO ME?"

Yes guys, it is a single page to optimize but that is a high-handed decision to not have any pages on the website by the whoever owner. A good part of optimization strategy for your website will be about giving good content to a crawler to index each time it visits.
The parallax approach to the design should be flawless otherwise which itself is a no-no from search engine optimization perspective. The page should flow forward automatically when the user reaches the end of one visible spectrum.

Okay lets move to the optimization part,
Keywords - choose two or three(maximum) keywords.
Metas - As we can have only one meta title and description make it as much as descriptive and brief. This is the door to the potential customers.
URL - Optimize url with the main keyword. There is much option for this as you have only one distinct page.
Content - Focus more on content, Content is the ruler here, make good contents by thinking that you have limitations.

This is all great but the best way to optimize a single webpage is high quality link building. You will need more quality referrers than your competitors. If anyone is supposed to build a single page website, don't put tons of texts, image, videos, etc etc.. as Google hates heavy pages. Anyways you are gonna give lot of SEO issues with one page design, so try to make it less.

PS: The single webpage I got to optimize, started ranking, started dancing and its gonna last for more time.