O’course you should care about Rich Snippets. Rich Snippets
are few lines of text that summarizes the content of the webpage that makes
easier for a user to understand what the page is about. But this got a high
effect in click through rate and resulting a high ranking.
For example, I searched for chocolate brownie (my favorite)
and I got the result like the following two, which one draws more attention
from you? Of course the first one with a yummy picture, good rating and votes will
get the click (from my side it’s for sure)…
This is why I said Rich Snippets are important to add into your site.
Types of Rich snippets
Google supports Rich Snippets for these content types:
- Reviews
- People
- Products
- Businesses and organizations
- Recipes
- Events
- Music
The example I have mentioned above is for recipe Rich Snippet.
How to Implement Rich Snippets
Implementation of Rich Snippets is quite easy, you just need to add some additional data tags to your HTML. Presently there are 3 types of mark ups
You can use any of them, but Schema.org recommends Microdata — it has the support of Bing, Yahoo, and Google.
Schema.org has plenty of good examples and directions on implementation, and Google is not far behind on tools and documentation either in its Webmaster Tools Help pages. You can also find more guidelines from Google here.
How to Implement Rich Snippets
Implementation of Rich Snippets is quite easy, you just need to add some additional data tags to your HTML. Presently there are 3 types of mark ups
- Microdata
- Microformat
- RDFa
You can use any of them, but Schema.org recommends Microdata — it has the support of Bing, Yahoo, and Google.
Schema.org has plenty of good examples and directions on implementation, and Google is not far behind on tools and documentation either in its Webmaster Tools Help pages. You can also find more guidelines from Google here.
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