Why Search Marketing Integration?

When I started working in Search Engine Optimization I have never heard about Social Media (3.5 years back). Today SEO and Social Media together make more sense. Search Marketing Integration is the combination of traditional SEO with Social Media Marketing. Engaging audiences in Social Media and SEO has great similarity as the successes in both rely on the audience’s interest through the contents you post.   

Regardless of the people who tell that SEO died, the back links still hold the influence if it is done in correct way. Using the low quality links, link building tool is all gone now and the concept and usage of content marketing strategy has taken the link building in a different direction.

When you integrate your SEO with Social Media you are gonna boost your search result.

How to integrate Social Media & SEO?

To integrate your Social Media with SEO needs a few things:

An active social media presence, link to your site from your social networks and links to your site, include social share buttons in your website.

Apart from this what else you need are, a solid content , determining keywords that drive traffic to your site, determining social keywords, social media active participation (Posting regularly, commenting, and sharing posts will create discussion, and engage your fans and followers) and maintain your presence.

Conclusion : Social Media needs SEO and SEO needs Social Media, else you’re dead J